E-commerce Growth
Building a content-led growth workflow across Douyin and Xiaohongshu.
Context
Context & Scope
Built and managed e-commerce operations across TikTok and RED, spanning account growth, content, paid traffic, and product communication. Managed three TikTok accounts and launched a RED account from scratch, using data and market insights to drive growth.
- Douyin accounts managed
- 03
- built from 0–1
- 02
- Xiaohongshu account built from 0–1
- 01
- videos published
- 239
Building the growth loop.
01Research
Tracked market trends, product insights, and content performance to identify opportunities and inform creative decisions.
02Content
Developed content concepts and scripts around product and audience needs, while guiding visual execution and day-to-day production across three TikTok accounts.
03Testing
Used content performance and audience response to refine creative direction, improve short-form video performance, and accelerate account growth.
04Paid Distribution
Managed performance advertising and continuously optimized campaigns and creative assets based on real-time data, keeping ROI consistently above 1.2.
05Conversion
Contributed to product naming, selling-point development, e-commerce detail-page copy, and visual direction to strengthen product communication.
Evidence
Selected Evidence
Results
A content-led growth system translated into measurable commercial results.
- Total Sales
- RMB 550K+
- Total Sales
- Orders
- 17K+
- Orders
Reflection
Sustainable e-commerce growth rarely comes from a single successful piece of content. It comes from continuously connecting creative decisions with distribution, user response, and commercial outcomes.
