Content & Brand Growth
Building content systems, campaigns, and stories that grow audiences and strengthen brands.
Context
Context & Scope
My content and brand work has spanned social media operations, editorial production, campaign planning, public relations, community growth, and content-led monetization.
Across different roles, I have worked from content creation and account growth to campaign amplification and conversion.
- Content & Brand Contexts
- 3
- WeChat Articles
- 100+
- Weibo Campaign Views
- 24M+
- Paid Community Users in Month One
- 300+
From content to influence.
Different channels require different content systems — but the underlying goal remains the same: turn attention into meaningful audience relationships and measurable outcomes.
- Audience Insight
- Content Creation
- Distribution
- Campaign Amplification
- Community / Conversion
Zhi Zhuo Education
Multi-platform Content & Monetization
Managed content and audience growth across Douyin, WeChat Video Channel, WeChat Official Account, and RED, while building content systems that supported community and course conversion.
Developed recurring content themes and creative scripts around product communication and audience needs — 7 scripts per week.
- 200K+
- 20K+
- 10K+
- 0 → 1
Zhi Zhuo Education
- 300+
- RMB 70K+
- RMB 540K+
- 3,000+
Ran 15 livestream sessions per month — owning the full broadcast workflow end to end, including live-room control and coordination.
Qinghe Zhizhen Experimental Middle School
Campaign & Brand Amplification
Planned large-scale recruitment campaigns and translated campaign ideas into social content, trending topics, and broader media exposure.
- 24M+
- Weibo Campaign Views
- #1
- Local Trending Topic
Qinghe Zhizhen Experimental Middle School
Editorial Content & Audience Growth
Managed the official WeChat account from topic selection to writing, editing, and layout, building a consistent content pipeline around audience interests and brand communication.
- 7K+
- Followers in 3 Months
- 100+
- 14
- 69K
What content could do
From account growth to campaign amplification and monetization, the work consistently connected content execution with audience and business outcomes.
- 24M+
- 200K+
- 300+
- RMB 540K+
Reflection
The most effective content is rarely just about making something engaging. It is about understanding who the audience is, choosing the right format and channel, and connecting attention with a larger purpose — whether that means brand awareness, community growth, or conversion.
