Flight Deal Discovery Platform
An independent product concept exploring a simpler, smarter way to discover, compare, and track affordable flights.
A high-fidelity product prototype built with realistic mock flight data, evolving from an initial V0 concept toward a more complete decision-support experience.
Product Pillars
- 01Flight DiscoveryHelping users discover attractive fares and routes.
- 02Fare ComparisonComparing price, baggage, cancellation, change policy, and key benefits.
- 03Deal IntelligenceUsing deal scores, price trends, recommendation reasons, and risk notices to support better purchase decisions.
- 04Price TrackingSaving flights and tracking target prices through subscriptions and alerts.
From V0 to V1
V0 — Initial Prototype
Established the core product structure across flight discovery, search, flight detail, comparison, subscriptions, and profile.
The initial prototype provided the basic feature structure, but fare comparison focused mainly on price, information hierarchy was relatively flat, and cross-page states were not fully consistent.
V1 — Product Refinement
Refined the experience around four core principles: discovery, comparison, decision support, and price tracking.
Evidence
